Many of us think that fashion applies just the clothes we wear, but in actual fact it can be applied to almost anything we do. Fashion is used to describe a means of expression. The terms “fashionable” and “unfashionable” are used to describe something that does or does not tally with the current popular mode of expression. Fashions can apply to many fields of human activity and thinking, including those such as architecture, music, speech, pastimes, etiquette, politics, and technology, to name but a few.
The broad use of the term fashion when applied to clothes was used in the past as a means of people showing solidarity with other people by their choice of clothes. However, in more realistic terms, today Modern Westerners have a wide choice of clothes available to them, and wearing what is currently in fashion is unlikely to be exactly the same as someone else. Nowadays what a person wears is more likely to be a reflection of their personal tastes and character, than wanting to imitate somebody else. However, when celebrities or people in the public eye start to wear new or different clothes, people tend to copy them and a new fashion develops, therefore the original term may still apply today.
Fashion is something that varies tremendously, not just in different eras, but also in the same generation but between different ages, social classes, professions and by location. The term “fashionista” has developed in the 21st century as a way of describing someone who is dedicated to fashion, and the development of this term is indicative of the role fashion and trends play in the contemporary age.
Fashion by its very nature, is something that is continually changing, and when applied to clothes this happens even more quickly than in other areas of social behaviour. What is an interesting phenomenon in regards to clothing fashions is that whilst something quickly becomes out of fashion, it can become fashionable again at a later date when these clothes come back into fashion again. This is something that is seen predominantly only with clothes, and not with other areas of design or human actions.
Every part of one’s appearance is subject to fashion, from makeup, hair, length of skirts, and accessories, nothing is left untouched. Fashion houses and their fashion designers, as well as their celebrity clients are key in determining how clothes fashions change and how quickly. They are also the main force behind determining if something is in or out of fashion and if to bring something back in to fashion. An important part of fashion is fashion journalism, and this can be found in every magazine, newspaper, and television article around, as well as in fashion websites and blogs. This is demonstrated by the fact that Vogue, founded in the US in 1902, is now one of the longest-lasting and most popular magazines in the world, and has spurned international editions around the globe. Despite the advent of television and widespread internet coverage, press coverage is still seen by the fashion industry as the most important form of publicity in conveying the new fashion trends to society.
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The Internet has revolutionized education. Distance and online learning is one of the fastest growing segments of the educational field. If you are thinking of attending fashion school for a fashion merchandising degree or certificate, you may want to consider an online fashion design program. These online programs have evolved and are more comprehensive and sophisticated to meet student needs.
As a fashion merchandising student, you’ll learn the nuts and bolts of fashion design and marketing. You’ll study the whole cycle of fashion creation, concentrating primarily on the manufacturing, buying, selling, and promotion of items to retail and other outlets. You’ll also learn about the actual textiles that create fabrics, and their manufacture.
There are many advantages to studying fashion merchandising online. You will have a more flexible schedule, and can study around your job, or other responsibilities. A great way to get even more prepared for working in the field is to take a fashion-related job while you are attending school online. This will help you get real world fashion experience that can enrich your online education, and help qualify you for your fashion merchandising career once you graduate.
There are a number of schools that offer online programs. Many respectable and respected fashion campuses also offer an online component. Its better to enroll in an online program that is well-known and has a presence in the fashion industry. Many schools offer a two year associates degree or a certificate, and some schools offer a four year bachelor degree. Whatever degree program you choose, you want to make sure that your online program has the appropriate accreditation, so that when you graduate, your achievement has merit in the industry, and is recognizable.
Another factor to consider is the job placement assistance offered after you graduate. Most schools will have statistics regarding the number of graduates working the fashion merchandising industry. Before you enroll, you should review the school’s job assistance program, and make sure it is comprehensive as possible.
A fashion merchandising career is one of the most flexible and varied in the fashion industry. Once you have achieved your diploma or certification, there are a wide variety of positions available. You could work in retail as store manager, or store owner. You could also work as a fashion buyer, merchandiser, fashion event planner, and that is just a small number of the variety of positions available.
If you live too far away to attend an on campus fashion school, or need more flexibility with your schedule, an online fashion merchandising program may be a good fit for you. More and more schools are catering to the needs of their students by offering online degree and certificate studies, and there are now a number to choose from. Your fashion career could be just a few mouse clicks away.
If you love fashion and design, and are considering a career or further education in the field, you may want to take a closer look at fashion merchandising. Fashion merchandising combines various aspects of design, marketing, sales, and even accounting skills. If you like moving at a fast pace with a variety of duties, there are many opportunities in the field of fashion merchandising that a college or education program can prepare you for.
A fashion merchandising education involves marketing fashion lines to retail stores, or even working with the stores themselves to market products directly to consumers. Fashion merchandising is a broad field, and can encompass positions such as fashion buying, where you will select merchandise for a retail store, and event coordination, such as fashion shows. Another growing field is visual merchandising, which involves designing the way the actual clothes and products are displayed, such as window displays and floor layouts.
While the fashion industry as a whole is very competitive, there is a lot of growth and opportunity in the merchandising field, because of the wide variety of assignments available. Although clothes may be manufactured all over the world, many of the sales related aspects take place right at home. This is also the type of career that may involved a variety of different job descriptions over the years, so if you crave change and excitement, it could be a good fit.
The best way to get started in fashion merchandising involves related education. A quality fashion merchandising program will be comprehensive and involve a large variety of courses. In addition to design, you will learn other key concepts, such as marketing and advertising. You will also learn how the fashion business works, and how clothing is manufactured and delivered to retail outlets.
There are a number of choices available when choosing a fashion merchandising education. Many colleges offer fashion merchandising as an associate degree, and some that even offer it as a bachelor’s program. There are also many schools that embed fashion merchandising within a more traditional marketing degree, which will give you a broader course of study in basic business.
Other options include attending a strictly fashion design school, which will offer merchandising as one of their programs. In addition, you can also study online, as many of these schools will also offer an online or distance education program, as well.
Choosing which type of school to attend will depend partially on your educational goals. Are you looking to make a quick transition into the field, and want a career-oriented education, or do to have a strong basic business and marketing foundation? Most schools will offer internships in fashion, so you can have an opportunity to get your feet wet in the industry. Whatever type of school you choose, you can be assured that you will be learning a great deal about fashion and the fashion industry, and will be preparing for a fast-paced, quickly evolving career in fashion merchandising.
Having spent the last 9 years in seemingly the most glamorous and desirable industry to women, fashion I am often asked about the careers and opportunities for women in fashion and more often what are the best paying careers for women in fashion today?
The beauty about the fashion industry is that it caters for the creative and the business savvy as well as encompassing the back end blood sweat and tears in producing apparel for the Australian and global markets.
Let’s look at the best paying careers for women in fashion. . .
For the business savvy roles for example Brand Manager, Product Manager or Retail Buyer you need a qualification in business, commence, economics or marketing. Candidate perception is often misunderstood with these roles and in the past 4 years they have become the glamour roles of the industry. The misconception largely surrounds the intense business acumen required to be a success. You need to be numbers savvy, have strong skills in product forecasting, budgets, calculation of EBIT (earnings before interest and tax) and have strong analytical skills and margin and profit focus. All too often candidates see for 15% fascination with the product side of these roles and fail to see that 85% of the job is spent behind an excel spreadsheet.
Salaries in Australia for Brand Manager, Product Manager and Retail buyer vary greatly and are very dependent on the size of the company. With this said, some of the larger brands are the poorer payers. Brand Manager, Product Manager and Retail Buyers earn above national average to executive salaries at the top end. Longevity plays a big role in securing top dollar so proving yourself is essential. Your success will be measured on year in and year out results and growth so 18 months here and there is not going to get you into the best paying careers for women in fashion. You need to have some creative edge in these roles, so a sense of style and fashion is essential as much of the creative team is likely to report to you. These roles will see you provide product direction, range planning and product lifecycle analysis as a response to market forces and trends as well as the financial management aspects. .
The creative roles in fashion are probably the most deceptive. Design is hard work and again longevity is going to go along way to allowing you to achieve your financial salary goals. My best advice when negotiating a role in design is to negotiate your increases when you commence. One of the biggest problems in increasing salaries once you start working is the lack of a remuneration plan at commencement.
To be a fashion designer you will need to have studied fashion design at any one of the various International Design schools. Getting accolades will also help. Make sure your design projects reflect commercial fashion and if they don’t leave them out of your portfolio. It is very off putting to an employer of a fashion designer to see arty unwearable fashion in the recruitment process.
As a fashion designer you will not only be responsible for the design of the ranges within the product budgets and brand values but you will be responsible for the outcome, market acceptance or rejection! It is very rare for a design graduate to score a top job as a fashion designer but occasionally it does happen. Your career path is however more likely to commence behind the scenes as a designers assistant. You will sketch, source fabrics, trims and accessories, cut samples, prepare range books and coordinate the design timeline with the pattern makers and sample machinists. Not too much creative here but at least you will be close to the action.
Prove yourself and you will be introduced to designing your own portion of a range with a bit of luck (and blood sweat and tears). As a designer assistant (graduate) in fashion expect to earn average national salaries. You will be competing with a big group of graduates all chasing the dream so embrace anything on offer and be realistic about the brand opportunities offered to you. It is no time to be a brand snob when you have just graduated from design school. If you decide to be brand specific be prepared to wait tables as it may be required for a while until the right break comes you way.
As a Range Designer of a visible and market identified brand expect to earn anywhere from average to executive salaries at the end. When so much hinges on the talents of a designer you would expect higher paying salaries, however, simple supply and demand principles unfortunately come into play. The best news is that when longevity kicks in (if you haven’t started your own label) the role of Design Director comes with a hefty pay packet. As Design Director of a fashion brand expect to earn serious executive dollars. Achieve this in fashion design and you have made it!
Let’s look at the engine room; Production Management, Operations and Supply Chain. These roles are the most critical to a fashion operation. Apparel may not be a perishable commodity but if it is late into store it may as well be. With the changes in supply chain and imports the production of apparel in the last 10 years has changed the nature of these roles significantly. In fashion production, operations and supply chain you can expect to frequently travel to operations particularly in the east and work in some quite deceptive conditions. Let me qualify this by saying that your negotiation skills need to be razor sharp and your ability to identify the right sources is essential.
In terms of qualifications you need a fashion production qualification, business or logistics supply chain management qualification or similar. Garment construction knowledge is essential. You will work hands on and be required to make the call on garment construction issues so it is imperative that you know the lingo. At the low end Production Managers in fashion earn just above national salaries with Operations and Supply Chain Managers earning exceptional executive dollars.
Whilst I have purposely focused on the highest paying roles for women within the fashion industry the obvious roles of General Manager, CEO and Company Director form the highest paying roles in the sector. It is difficult to focus on these roles when the opportunities are quite few are far between. Some outstanding women have achieved these roles in fashion with Sue Morphet of Pacific Brands crashing through the glass ceiling some years ago and moving up the scale with full force. Sue is of particular inspiration having conquered such an exceptional role within an established and traditional brand. There are other women like Sue earning exceptional salaries within the fashion sector, but the roles are few and far between. Salaries at this top end can reach beyond half a million dollars including bonuses and share options.
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It is an undeniable fact that different countries are different not in terms of the culture of their people, the language they speak but in terms of various other factors also. Among various factors that develop curiosity for the people from other parts of the world know about other country, fashion is one such factor that comes first in the list.
It is often seen that most of the people are attracted towards the fashion trends prevailing in other countries. They want to get in touch with the people from other countries to know about their fashion, their likes, dislikes, their way of dressing etc. However because of one reason or the other they are not able to fulfill their wish. But now the question emerges is there not any way by which people can fulfill their wish and can get connected with the fashion lovers from other parts of the world?
The answer to above question is yes and the medium that is offering this option is an Asian fashion community online by the name of My Asian Fashion. It is worth to note that My Asian fashion is one of a kind Asian fashion community online that offers the opportunity to its members to explore not just the trends prevailing in Asian fashion or American fashion but to explore fashion trends prevailing in all parts of the world loans online.
Thus if your urge is to get connected with the American fashion lovers or Japanese fashion lovers and if you want to know the name of the medium that can solve your purpose then Asian fashion community online by name of My Asian Fashion can definitely prove to be an inevitable option for you.
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In today’s fashion conscious world, everybody is aware of the fact that they should look unique and beautiful and to attain the world of fame and success, it is also necessary to develop a personality which is liked at the very fast appearance. Several factors work hand in hand to develop that personality. From clothes to shoes to accessories, everything is given equal importance. More attention nowadays are given towards wardrobe accessories to look different as well as classy. The major importance to complement your wardrobe is of course fashion jewelry that will give your entire outfit more colors and make it more attractive.
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Street fashion is not an uncommon term for any of us. It is also known as “LA Street Style”. The term is mainly associated with youth culture and it mainly comes from urban centers. It refers to fashion that has emerged from the grassroots and not from the studios or catwalks. But mainstream fashion is often influenced by street fashion. In fact you will find many designers who have been inspired by street style. A number of styles come under this genre such as Teddy Boys, Hippies, Skinheads and so on. But the most popular of all is Hip Hop fashion.
Hip-Hop features a distinctive style. The early history of this fashion trend lies with the African-American, Latino and the Caribbean-American youth who were based on The 5 Boroughs, a famous city of New York. Though originated from The 5 Boroughs, Hip Hop style was influenced by various other places including East Bay, Los Angeles, Detroit, Philadelphia, Chicago and The Dirty South.
The influence of all these places contributed to the overall style of Hip-Hop. The mingling of different elements make Hip-Hop what it is today and the style obviously reflect the expressions of hip-hop culture. If you notice carefully you will see that Hip-Hop never maintains a stereotypical style rather it has changed with the passing time. It has become a part of the popular culture across the world.
It is not only the young generation who has made its own new styles but the big brands also took on the Hip-Hop fashion which contributed to its ongoing popularity. Leather bomber jackets, sneakers, Dr. Marten’s boots etc dominated the fashion world of 1980s.
Hip-Hop fashion dresses were different for men and women. While blousy pants, baggy jeans, heavy work boots and sunglasses were the favorite of the men, women preferred tight jeans and light make up. But many of the women adapted the men’s style adding a feminine touch to it.
The latest fashion trends were not only witnessed in clothing but also in accessories. Large eyeglasses, multiple rings, heavy jewelry, oversized name tags signified the Hip-Hop culture. In the 80s African culture was reflected in the new hairstyle as well as jewelry. Dreadlocks and African chains became very popular.
Towards the beginning of the 90s neon clothing, rolled in, baseball caps etc started dominating the fashion market. Red, black and green were the color for the Hip-Hop fashion. Wearing clothing backwards became one of the hottest fashion trends.
Just as clothing fashion shoes were made popular by many sports brands. Both clothing and shoes were worn by famous models which gave the new trends an additional dimension. Black leather jackets with gold or silver chains were the favorite of the youth.
Late 90s witnessed a significant shift in the Hip-Hop fashion. Fashion style of the gangsters and street thugs were incorporated in the mainstream fashion trends. Oversized still dominated the fashion scene, whether cargo or denim. Wearing pants without belts was a common practice.
Hip-Hop became most popular of all street trends with its unique dressing style, exclusive accessories and shoes and stunning hair style.